Senior Digital Marketing Specialist

We're a referral-based boutique software house, highly focused on quality and client relations, serving clients across the US (including Silicon Valley, Austin, and NYC) and maintaining long-term partnerships in the UK and Germany. Our approach treats clients as integral team members, and we prioritize meaningful work for our employees, aligning projects with their aspirations and nurturing a cohesive company culture. Our success metric is our team's happiness. We value work-life balance, supporting employee well-being through initiatives like Start IT and Swiateczna Paczka. For a deeper dive into our story, check out the 'About Us' page.


While referrals have been our primary success driver, we're now exploring organic and PPC lead generation, seeking a skilled marketer to enhance our online presence. 


What excites us about the role (and we hope you get hyped, too!):

  • Being our only full-time marketing role, you’ll have a lot of ownership and very wide areas of responsibility
  • You’ll work with a very senior tech team focused on quality. We’re rating top NPS and advertising our services should be a pleasure
  • We’re small and focused on bringing value and work fun - no corporate BS, that’s a promise.


Here’s what you’ll be responsible for at FPWD:

  • identifying customer profiles and creating tailored communication strategies
  • developing and optimizing lead generation funnels
  • managing content marketing, SEO, PPC campaigns, and website conversion rate optimization
  • maintaining the website and optimizing landing page conversions 
  • updating profiles on review platforms like Clutch and TechBechemots
  • collaborating with specialists in UX/UI, software development, copywriting, and analytics
  • analyzing data from various marketing channels for actionable insights 
  • working closely with the management team to execute the marketing strategy.


What you need to succeed:

  • at least 5 years of experience in Digital Marketing in the B2B service industry (experience in a software house will be a significant advantage)
  • skills in "performance marketing" - acquiring valuable web traffic and converting it into leads 
  • the ability to understand the decision-making process of users and tailor marketing content accordingly 
  • proficiency in marketing and analytical tools (Google Analytics, Piwik, Hotjar, HubSpot, etc.) and advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads).


What you can expect:

  • introduction to technologies and project management, so that you represent the company with confidence and know-how
  • equipment of your choice
  • benefits to support your work-life balance: paid leave on B2B, Multisport, private health care, company offsites and sports events, flexible working hours
  • a friendly, collaborative environment that supports your growth (training program, referral scheme, team building budget, team lunches, and Christmas gifts)
  • competitive salary on CoE (9-12k PLN gross) or B2B (11-15k PLN net)
  • bonus / Commission scheme after 3 months to be discussed individually
  • remote / hybrid work with an option to work from the office if you prefer in Bielsko-Biała or Krakow (at least one day / 6 hours per week in the Bielsko office is required)
  • start-up environment experience through ShareTheBoard, our in-house product
  • minimal hierarchy or paperwork with maximum impact and ownership
  • working in a small 70-person IT Team without a corporate feel or glass ceilings
  • working in an all-star, ambitious team, with colleagues like Mateusz, Pawel, Marika, Marcin, Berenika.


Your recruitment process:

  1. HR Screen with Aneta or Ela (ca 30’)
  2. Marketing interview with Mateusz (ca 60’)
  3. Recruitment Task - done at your pace
  4. Meeting with our PM/AM team (ca 30’)
  5. Meeting with the board (Pawel) - final interview (ca 45’)


Once you’ve completed the process, you can opt for a demo day to ensure a proper culture fit and whether we’re a match for you - we’d invite you to one of our offices and compensate your time for it, of course!


We’d love to have you. No CV? No problem, apply anyway - and contact Aneta or Ela in case of questions.

Photo of Aneta

Aneta Filipek

HR Project Manager
tel. + 48 604 925 639

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