Maximize BFCM 2025 sales with our expert tips. Learn how to prepare your ecommerce store for Black Friday and Cyber Monday 2025.
Your ultimate guide to boost your BFCM profits. Stay ahead during this peak season with tips from our experts. At From Poland With Dev, we've supported Shopify and custom eCommerce brands through lots of Black Friday Cyber Monday weekends. Our developers and designers gathered their best advice to help you prepare your BFCM strategy.
Let’s start with what we like best – stats. According to Capital One Shopping:
You can achieve or top these numbers with your BFCM campaigns, but it depends on careful preparation behind the scenes.
Beautiful newsletter. Witty copy. And a CTA that leads nowhere. Has this ever happened to you?
The technical side is what decides whether your visuals drive conversions.
Read this article to avoid wasting money (and time), and maximize your average order value instead.
Our experts explain everything you need to know so all runs well “behind the scenes”.
You’re running your campaigns. The traffic is rising steadily. That’s great! Until your store crashes.
Performance and stability are what will make you truly ready for BFCM. You have to make sure your ecommerce can handle the traffic.
Win BFCM with our support. Contact us now: hello@frompolandwithdev.com or fill out the form below.
You should start preparing for BFCM early. Many brands run the discounts for the entire month leading up to the BFCM weekend.
Shoppers are used to this, and start planning earlier. Traffic volumes are rising, even without you running ads.
Even a 2-second delay in page load can cost thousands in lost sales. Online competition is high, and everyone expects speed.
Many stores still make the same mistakes each year:
These may seem small, but during BFCM 2025 they can easily snowball into lost conversions, panicked fixes, and negative reviews.
*On Shopify, server bandwidth is nearly unlimited.
131.7 million Americans made a retail purchase on Black Friday 2024.
We asked our developers what they wish every merchant would check before the BFCM rush.
Here’s their inside look into real-world eCommerce readiness, from frontend to backend.
Aleksander Bejma, Project Manager & Frontend Developer @ From Poland With Dev:
It’s worth reminding everyone not to change things at the last minute, especially links. If you must, remember about redirects.
Disable promotions that aren’t set to turn off automatically, and if you’re running several discounts, test them carefully.
Overlapping codes can hurt your margins – or worse, exclude each other and frustrate customers.
In short: test, test, test.
The final days before launch are for polishing details, not improvising last-minute changes.
Piotr Sadowski, Senior Full-Stack Developer @ From Poland With Dev:
Performance is everything, but so is preparation.
Before the rush, run a full audit of your installed apps.
Shopify tends to release major updates during their Summer and Winter Editions, and those can change parts of its architecture.
I’ve seen cases where an app meant to block purchases in certain countries ended up blocking all traffic from those regions.
Similar issues appeared after Shopify introduced new account pages with social logins (like Facebook or Google), breaking older custom login setups – or when updates to the cart flow disrupted popular slide-cart apps.
Keep your discount logic lean and well-tested – especially upsells, tier-level offers, and buy X get Y deals.
Communication is key! Even a simple checkout extension that clearly informs customers that discount codes can’t be combined can prevent confusion and support conversion.
Marketing teams should also double-check upsell blocks and carousels – make sure promoted products are in stock. Empty shelves lead to broken flows and lower conversion.
From a technical standpoint, I’d highlight two more things:
• Performance & UX audits – Google’s recent updates put stronger emphasis on accessibility (a11y) and real user experience. Beyond ranking impact, accessibility is increasingly a legal and ethical matter – especially in the U.S., where merchants risk costly lawsuits for non-compliance, usually between $5,000 and $20,000 (Accessible.org).
• Accurate conversion tracking – with synthetic tests and AI bots crawling sites more often, analytics can pick up fake conversions. Filter test traffic and confirm that your real events are firing properly.
There’s always more to check, but these steps already make a massive difference when real customers start flooding in.
Piotr’s rule of thumb: audit early, simplify often, and never assume last year’s setup still works this year.
Mariusz Bieniek, Lead Full-Stack Developer @ From Poland With Dev:
It sounds obvious, but check your hosting and domain renewals.
I once had a client whose domain expired right before BFCM because auto-renewal wasn’t active.
Make sure your SSL certificates and all payment-related certificates and keys (such as Apple Pay merchant certificates) are valid and up to date.
Don’t touch DNS right before the weekend – we all remember what happened with AWS recently.
And if you’re running your own backend or infrastructure, run load tests, make sure your stack can scale (load balancer, replicas, connection pooling), verify that your integrations and queues behave correctly under load and don’t hit API rate limits, and have a clear rollback plan with artifacts of the last stable version ready to deploy.
Backend readiness rarely makes headlines, but it’s what keeps your store alive when orders pour in.
Piotr Oleksy, Head of UX/UI @ From Poland With Dev:
BFCM is when design either helps or hurts your sales.
Mobile-first experiences are now a must. Most customers shop from their phones, so smooth navigation and quick checkout can make or break conversions.
Ensure your banners are clickable, category names are clear, and filters are intuitive.
Keep your copy human-friendly: avoid jargon that confuses rather than guides.
One thing we see often: stores preparing amazing campaigns, but with UX friction that stops users mid-way.
Simplify every step, especially on mobile. The easier it feels, the more customers finish the purchase.
Piotr also recommends testing solutions early – run A/B tests and check what works best for your target audience before the BFCM rush.
That way, you’ll enter the season with proven, user-friendly solutions that truly meet customer needs.
Piotr’s advice aligns with the growing focus on inclusive design and clarity first – make it effortless for users to move from curiosity to checkout.
Lucchese keeps their look consistent on mobile and desktop, must-have in present times with most customers shopping on their phones.
Dawid Focht, Shopify Backend Developer @ From Poland With Dev:
One mistake that still repeats every year is relying too much on apps you haven’t reviewed in months.
Some of them inject heavy JavaScript or CSS, slowing your site down at the worst possible time.
Keep the essentials, remove the rest. If possible, replace third-party apps with native Shopify code.
It not only speeds things up but also reduces subscription costs and long-term risks when APIs change unexpectedly.
And remember: even small fixes can dramatically improve how fast your store loads under pressure.
Dawid’s reminder is simple: less bloat = faster store = happier users.
✨ To sum it up: BFCM success is built on preparation.
Test early, audit everything, and treat your store’s infrastructure with the same attention you give to your marketing campaign.
Start with a full performance review.
Check Core Web Vitals, remove unused apps or scripts, and make sure analytics tools aren’t blocking the main thread.
If you use Shopify, confirm that your theme and apps are updated.
For custom stores, verify database connections, load balancers, and backups.
Smooth navigation and quick checkout still rule BFCM.
Ensure menus are clear, filters are easy to use, and the design stays consistent across mobile and desktop.
Add guest checkout and auto-fill where possible – every extra click is a lost sale.
We will run these checks for you and make it your best BFCM 2025 yet. Contact our experts now: hello@frompolandwithdev.com or fill out the form below.
Nothing ruins a campaign faster than a broken discount.
Run trial orders, check overlapping codes, and confirm that countdown timers or banners trigger correctly.
As Aleksander mentioned, ensure expired promos are deactivated automatically.
Payment gateways, CRMs, or custom APIs: all of them need testing under heavy traffic.
If you’re using Stripe, make sure your integration is ready for high-volume BFCM sales – confirm webhook stability, transaction limits, and payment credentials. Even small misconfigurations can result in failed checkouts when every second counts.
If your setup includes third-party systems, check webhook stability and API rate limits.
Mariusz’s tip about rollback versions can save you from downtime if something breaks mid-weekend.
Confirm SSL and payment certificates, DNS stability, and uptime monitoring.
For high-traffic stores, use caching or CDN solutions like Nostra AI to deliver content faster across regions.
Once your tech is ready, focus on experience and engagement.
Remember: a well-planned UX is the bridge between marketing creativity and technical reliability.
Some agencies still promise “100/100” PageSpeed results for a small fee.
As Piotr Sadowski warns, these numbers often come from manipulated tests, not actual improvements.
Real performance is about how fast users experience your store, not how tools measure it.
Focus on meaningful metrics: Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS). Improving them genuinely boosts conversions.
According to BCG, 38% of consumers say they have used or will use generative AI in their shopping process during major events like Black Friday and Cyber Monday.
What does that mean for your eCommerce store (whether on Shopify or a custom build) and for us as your development partner? A few key considerations:
Our experts at From Poland With Dev will make sure that any AI-powered features you add empower your store without impacting its stability.
We will ensure everything is stress-tested – your recommendation engine scales under load, your AI-powered features don’t slow down page-load time, your integrations are clean, and fallback logic is in place if something goes wrong.
In short: AI isn’t just a “nice-to-have” buzzword for BFCM 2025. It’s a core part of how stores win this Black Friday and Cyber Monday season.
And our job is to make sure it works at scale, reliably, and profitably.
Contact us and let’s set you up for success with AI-powered features: hello@frompolandwithdev.com or fill out the form below.
You can prepare on your own, or with people who’ve done this dozens of times.
Partnering with a dev agency means having experts who understand both code and commerce, helping you:
At From Poland With Dev, we combine hands-on Shopify expertise with custom development know-how, supporting brands of every scale during the most demanding sales period of the year.
Your biggest sales weekend can also be your calmest one, if you work with experts.
We’re here to help you – contact us now at hello@frompolandwithdev.com or fill out the form below.
BFCM 2025 requires starting early, testing everything twice, and not underestimating the technical side of shopping.
We’ll make sure your store is ready to handle the traffic surge.
Let’s talk – our team will make sure your site is ready for record-breaking BFCM 2025 sales.
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