Fatty15: Scaling Science Into Impact

How FPWD supports fatty15 in building a digital presence for a groundbreaking discovery.

Founded
2020
Interviewed
Eric Venn-Watson
Industry
Health & Wellness
Favourite feature
Translating complex science into user-friendly platforms

Client Overview

Fatty15, developed by Seraphina Therapeutics, is the world’s first and only supplement containing pure pentadecanoic acid (C15:0) – the first essential fatty acid discovered in over 90 years. Backed by strong science, the brand aims to restore C15:0 to the global food supply and improve long-term health.

Challenges

  • Communicating a complex scientific discovery to a broad consumer audience.

  • Needing rapid website updates to keep pace with evolving research.

  • Scaling multiple websites (consumer-facing and education-focused) consistently.

  • Balancing regulatory limitations (health supplement vs. pharmaceutical claims).
  • Building awareness in a highly competitive health and wellness market.
“We’ve recently become the #1 fastest growing supplement company in America (Inc. 5000). FPWD played a part in it by continually optimizing our websites.”
Eric Venn-Watson
Co-Founder and Co-CEO of Seraphina Therapeutics

Solutions

“We needed quick adaptations to our website to keep up with the rapidly growing science around C15:0 and fatty15. FPWD was a great resource to help us move quickly to drive education and sales.” – Eric Venn-Watson, Co-Founder and Co-CEO of Seraphina Therapeutics

  • Built TheLongevityNutrient.com to educate the public about their Simon & Schuster book, The Longevity Nutrient.

  • Supported ongoing updates, new homepages, and architectural improvements (e.g. mega menus).

  • Created flexible web frameworks enabling fast adaptation to new publications, press, and findings.

  • Extended brand storytelling with educational inserts, visuals, and dedicated microsites.

Work we’ve delivered

Fatty15.com
Consumer website for product education and purchase.
Brand Storytelling
Landing Page
Performance Optimization
DiscoverC15.com
Science hub explaining C15:0’s health benefits as published in the peer-reviewed literature.
Brand Storytelling
Landing Page
UX & UI Design
seraphinatherapeutics.com
Company presence for investors and partners.
Landing Page
Customer Personalization
Maintenance
Thelongevitynutrient.com
Created a site to describe their Simon & Schuster book, The Longevity Nutrient.
Landing Page
UX & UI Design
Website Redesign & Mega Menu
Improved information architecture and navigation for easier access to growing content.
UX & UI Design
Performance Optimization

Tech Stack

Frontend
HTML
CSS
JavaScript
WordPress
WP Engine hosting, staging and live environments
Figma
Google Analytics
Google Tag Manager
Shopify
Backend
HTML
CSS
JavaScript
WordPress
WP Engine hosting, staging and live environments
Figma
Google Analytics
Google Tag Manager
Shopify
Platform
HTML
CSS
JavaScript
WordPress
WP Engine hosting, staging and live environments
Figma
Google Analytics
Google Tag Manager
Shopify
DevOps
HTML
CSS
JavaScript
WordPress
WP Engine hosting, staging and live environments
Figma
Google Analytics
Google Tag Manager
Shopify
Design
HTML
CSS
JavaScript
WordPress
WP Engine hosting, staging and live environments
Figma
Google Analytics
Google Tag Manager
Shopify
Other
HTML
CSS
JavaScript
WordPress
WP Engine hosting, staging and live environments
Figma
Google Analytics
Google Tag Manager
Shopify
HTML
CSS
JavaScript
WordPress
WP Engine hosting, staging and live environments
Figma
Google Analytics
Google Tag Manager
Shopify

Results

  • Rapid growth: Fatty15 scaled from launch in 2020 to become the Inc. 5000’s fastest growing supplement company in America.

  • Strong retention: Greater than 95% monthly retention rate, supported by clear communication of benefits.

  • Featured on NBC, CBS, Fox News, featured in The New York Times, Washington Post, Fast Company, TEDx, and leading podcasts.

  • Multiple sites maintained seamlessly, linking science and consumer storytelling.

  • FPWD’s agility ensured science-driven updates kept pace with new discoveries and publications.

Conclusion

By partnering with FPWD, fatty15 transformed cutting-edge science into an accessible, engaging digital presence. From scaling multiple websites to adapting fast-moving discoveries into clear, consumer-friendly narratives, the collaboration has supported the brand’s exponential growth. With a rapidly growing customer base, a #1 Best Selling book and global recognition, fatty15 continues to improve health on a global scale – and FPWD is proud to be part of that journey.

Case study

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Contact Ala
Alicja Trzewik-Wantuła
Director of Client Relations