TrustRadius: From LP Migration to Multi-Site Success

Client Overview

TrustRadius is a leading B2B software review platform, enabling buyers to make confident decisions and vendors to reach the right audiences. Their marketing team needed a flexible, scalable web presence to reflect the company’s evolving product offerings and support ongoing demand generation campaigns.

Challenges

Legacy Landing Pages on Marketo lacked scalability and flexibility.
No dedicated vendor-facing website to market new products and pricing.
The need to evolve the website as TrustRadius’s products expanded.

"I’ve worked with a lot of agencies in the past and had a lot of headaches – FPWD is not one of those."

Blake McAdow

Sr. Digital Marketing Manager at TrustRadius

Solutions

Migrated landing pages from Marketo to scalable WordPress templates.
Supported a new vendor-facing website, evolving it continuously with new modules and features.
Launched two additional sites: CustomerX Impact Awards, Demand Xchange.
Updated the design of “Reviews After Dark” Landing Page.
Provided ongoing support, technical explanations, and clear documentation.
Balanced hands-on independence for TrustRadius’s team with FPWD’s technical expertise.

Work we’ve delivered

“I never felt like we needed to bring in bigger guns. No problem was too big – it was always very collaborative.” – Blake McAdow, Senior Digital Marketing Manager at TrustRadius

Landing Page Migration

Designed WordPress templates enabling scalable, long-term campaign execution.

Landing Page

Migration

WordPress

Vendor Website Development

Full-featured site to market TrustRadius products, pricing, and ROI tools.

Conversion Optimization

Analytics

Tracking

CustomerX Impact Awards Site

Microsite highlighting customer success stories.

Brand Storytelling

Customer Personalization

UX & UI Design

Demand Xchange Site

Fresh virtual event platform adapted from existing site structures.

Custom App

Web-Based App

Performance Optimization

Navigation Overhaul

Reorganized resources and improved user experience.

UX Strategy

UX Review

User Behavior

Tech Stack

Frontend

HTML

CSS

JavaScript

WordPress

WP Engine hosting, staging and live environments

Figma

Google Tag Manager

Google Analytics

Backend

HTML

CSS

JavaScript

WordPress

WP Engine hosting, staging and live environments

Figma

Google Tag Manager

Google Analytics

Platform

HTML

CSS

JavaScript

WordPress

WP Engine hosting, staging and live environments

Figma

Google Tag Manager

Google Analytics

DevOps

HTML

CSS

JavaScript

WordPress

WP Engine hosting, staging and live environments

Figma

Google Tag Manager

Google Analytics

Design

HTML

CSS

JavaScript

WordPress

WP Engine hosting, staging and live environments

Figma

Google Tag Manager

Google Analytics

Other

HTML

CSS

JavaScript

WordPress

WP Engine hosting, staging and live environments

Figma

Google Tag Manager

Google Analytics

Results

Successful launch of three major websites and multiple microsites.
Continuous evolution of the vendor site to support new product launches, pricing pages, and calculators.
Increased website traffic and marketing flexibility.
Improved collaboration across time zones with clear, prompt communication.
A reliable balance of independence for TrustRadius’s internal team and expert support from FPWD.

Conclusion

Through close collaboration, adaptability, and technical expertise, FPWD supported TrustRadius in transforming its digital presence. From migrating legacy landing pages to launching multiple new sites, the partnership delivered scalable platforms, improved flexibility, and stronger marketing capabilities. Blake McAdow emphasized the collaborative culture, clear communication, and long-term value of FPWD’s support.