Fatty15 Shopify Transformation

Upgrading Shopify for Fatty15 with intuitive subscriptions, modern design, and multi‑domain flexibility

Founded
2017
Interviewed
Eric Venn-Watson
Industry
Health & Wellness / Nutraceuticals
Favourite feature
Subscription integration for Fatty15 product detail page

Client Overview

Founded in 2017, Seraphina Therapeutics is a research-driven health and wellness company based in San Diego. Their mission is to transform human vitality by studying longevity in dolphins and translating those findings into innovative health products. Their flagship offering, Fatty15, delivers plant-based essential fatty acid C15:0—designed to support cellular health, metabolic resilience, and aging at the cellular level.

Challenges

  • Upgrade the existing Shopify platform for better design and functionality—particularly on the Product Detail Page (PDP). 
  • Introduce a robust subscription feature specifically tailored to Fatty15, enabling recurring orders.
  • Design a new landing page to support an upcoming product launch.
  • Enable multi-domain support, managed via a single admin interface.
  • Provide ongoing maintenance and periodic updates post-launch.
"From Poland With Dev has been a fast-moving, reliable partner who helped us scale, adapt, and communicate our mission with clarity as Fatty15 rapidly evolved."
Eric Venn-Watson
Co-Founder of Fatty15

Solutions

  • Redesigned the Fatty15 product detail page, adding a seamless subscription option for recurring orders.
  • Refined the visual design to reflect Seraphina’s science-forward identity and wellness branding.
  • Built a multi-domain landing page so the client could manage multiple domains from one Shopify admin panel.
  • Offered full-spectrum services including web development, UX design (landing pages, homepage, company page, PDP and more), Shopify configuration, and quality assurance testing.

Work we’ve delivered

Shopify PDP Revamp with Subscription
Enhanced product page integrating recurring subscription functionality for Fatty15
Shopify
Subscription
Product Detail Page
Landing Page & Multi-Domain Setup
Built a multi-domain landing page structure, fully managed from single Shopify backend
Multi-domain
Landing Page
UX Design
Full UX & UI Redesign
Created updated layouts across homepage, company page, landing sections, and PDPs
UX Design
Brand Alignment
Brand Alignment
QA & Ongoing Support
Conducted quality assurance and provided post-launch maintenance services
QA
Maintenance
Website Support
No items found.

Tech Stack

Frontend
JavaScript
jQuery
HTML
SCSS
Shopify
WordPress
GitHub
Figma
Backend
JavaScript
jQuery
HTML
SCSS
Shopify
WordPress
GitHub
Figma
Platform
JavaScript
jQuery
HTML
SCSS
Shopify
WordPress
GitHub
Figma
DevOps
JavaScript
jQuery
HTML
SCSS
Shopify
WordPress
GitHub
Figma
Design
JavaScript
jQuery
HTML
SCSS
Shopify
WordPress
GitHub
Figma
Other
JavaScript
jQuery
HTML
SCSS
Shopify
WordPress
GitHub
Figma
JavaScript
jQuery
HTML
SCSS
Shopify
WordPress
GitHub
Figma

Results

  • Delivered an upgraded Shopify experience, boosting usability and brand coherence.
  • Enabled recurring subscription functionality dedicated to Fatty15, improving conversion and customer loyalty.
  • Launched a multi-domain setup to support segmented campaigns and product launch flexibility.
  • Elevated brand look and feel—aligning product pages with Seraphina’s science-led ethos.

Conclusion

From Poland With Dev helped Seraphina Therapeutics reshape their Fatty15 online store into a scalable, user-friendly Shopify experience. By implementing subscription features, designing a multi-domain landing setup, and refreshing the brand’s visual presence, they positioned the client for sustained D2C growth and easier product expansion.

Meet the minds behind the project

We're the brains and the heart behind the code. A quirky bunch of passionate pros who love turning ideas into reality. Here, every project is a team sport, and we’re all about building software – and relationships – that last, one line of code at a time.

Dawid Kotlarz

Dawid Kotlarz

Senior Frontend Developer
Kaja Zieleniewska

Kaja Zieleniewska

UX/UI Designer
Berenika Kopczyńska

Berenika Kopczyńska

Senior PM

Case study

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Contact Ala
Alicja Trzewik-Wantuła
Director of Client Relations