TrustRadius: Navigating Digital Transformation

Client Overview

TrustRadius is a trusted platform headquartered in Austin, TX, helping technology buyers make informed decisions through vetted product reviews and buyer-generated content. Backed by investors such as Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures, TrustRadius serves nearly 100 major tech brands including IBM, Cisco, Adobe, and Salesforce.

Challenges

Content was scattered across multiple WordPress environments, impairing consistency, user experience, and conversion rates.
Fragmented web presence led to poor CRO and inconsistent branding.
Needed to migrate all content into a single site (trustradius.com) while maintaining SEO performance and Google indexing.
Critical to avoid traffic loss or broken search results during the transition, requiring careful redirect and reverse proxy setup.

"The most impressive aspect of the work was their communication and the speed at which they were able to deliver while also maintaining quality. They were quick: they were able to get us exactly what we needed in the timeline we needed it in."

Kaylin Gilkey

TrustRadius

Solutions

Built a unified WordPress environment and carefully migrated all content onto trustradius.com, consolidating diverse content types and static pages. Detailed planning and execution ensured minimal downtime and data integrity.
Engaged UX/UI expertise to redesign user flows and interfaces, improving CRO and visitor experience using updated visual patterns.
Implemented comprehensive redirect strategies and reverse proxy rules to preserve Google indexing and traffic during migration.

Work we’ve delivered

WordPress Consolidation & Migration

Unified multiple WP sites into one with consistent process and design

WordPress

Migration

CRO

UX/CRO Redesign

Revised user journeys and visual layout to improve engagement and conversion

UX/UI

Conversion Optimization

AWS Lambda

Redirect Strategy & Proxy Setup

Handled SEO-preserving redirects and server configuration during migration

SEO Migration

Redirect Management

DevOps & Site Stability Enhancements

Transitioned hosting to stable WP Engine and configured staging environments

DevOps

WP Engine

Stability

Advanced Tracking Implementation

Enabled Google Analytics, event tracking, and enhanced data insights

Analytics

Tracking

User Behavior

Tech Stack

Frontend

HTML

SCSS

JavaScript

jQuery

WordPress

PHP

REST API

WP Engine hosting, staging and live environments

Trello

Google Analytics

Google Tag Manager

Backend

HTML

SCSS

JavaScript

jQuery

WordPress

PHP

REST API

WP Engine hosting, staging and live environments

Trello

Google Analytics

Google Tag Manager

Platform

HTML

SCSS

JavaScript

jQuery

WordPress

PHP

REST API

WP Engine hosting, staging and live environments

Trello

Google Analytics

Google Tag Manager

DevOps

HTML

SCSS

JavaScript

jQuery

WordPress

PHP

REST API

WP Engine hosting, staging and live environments

Trello

Google Analytics

Google Tag Manager

Design

HTML

SCSS

JavaScript

jQuery

WordPress

PHP

REST API

WP Engine hosting, staging and live environments

Trello

Google Analytics

Google Tag Manager

Other

HTML

SCSS

JavaScript

jQuery

WordPress

PHP

REST API

WP Engine hosting, staging and live environments

Trello

Google Analytics

Google Tag Manager

Results

Delivered a full site overhaul, consolidating content into one cohesive platform with improved brand consistency.
Enhanced user experience and conversions via streamlined UX and layout improvements.
Maintained search ranking and traffic throughout migration using precise redirect and server configurations.
Enabled better tracking and user insights to streamline marketing and UX decisions.

Conclusion

From Poland With Dev successfully guided TrustRadius through a careful digital transformation, merging multiple WordPress installations into one unified site while preserving SEO value and optimizing user paths. With smart UX improvements, robust redirect handling, and enhanced analytics, TrustRadius emerged with increased conversion potential and stronger brand cohesion.

Meet the minds behind the project

We're the brains and the heart behind the code. A quirky bunch of passionate pros who love turning ideas into reality. Here, every project is a team sport, and we’re all about building software – and relationships – that last, one line of code at a time.