Empowering RASA: Custom Shopify Solution and Support

Client Overview

RASA began in 2018, founded by Lopa van der Mersh, an Ayurveda devotee and new mom seeking a clean, energizing coffee alternative. Starting in her kitchen, the brand evolved into a global venture serving over 100,000 customers with adaptogenic, herb-based drinks. They feature 50+ botanicals from 15 countries, all rooted in quality and social responsibility. A rare sighting — this client wasn’t from a referral. They stumbled upon us by accident, started chatting… and now we’re stronger than Jack & Rose.

Challenges

Needed a customer quiz to personalize product recommendations—beyond what Shopify natively supports.
Store required ongoing improvements in performance, structure, and user experience, leading to a long-term support relationship.

Solutions

Built a standalone RASA Quiz app using React, hosted externally on Cloudflare Pages, allowing dynamic user profiling and seamless Shopify integration.
Refactored the existing 7,000 lines of JavaScript into modular, efficient code using Webpack, improving maintainability and performance.
Conducted full UX analysis and QA testing, then provided ongoing monthly support, fine‑tuning store features as part of a long‑term collaboration.

Work we’ve delivered

Custom RASA Quiz App

React-based, externally hosted quiz for personalized customer guidance

React

Customer Personalization

Shopify

JavaScript Refactor with Webpack

Transformed monolithic JS into scalable modules for better performance and code health

Webpack

Refactoring

Performance

UX & QA Analysis

Usability testing and UX recommendations to optimize motivation and purchase flow

UX Review

Conversion Optimization

Ongoing Shopify Support

Monthly updates, bug fixes, and feature enhancements tailored to client needs

Continuous Improvement

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Tech Stack

Frontend

React

JavaScript

Shopify

Webpack

GitHub Actions for CI/CD

Trello

Backend

React

JavaScript

Shopify

Webpack

GitHub Actions for CI/CD

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Platform

React

JavaScript

Shopify

Webpack

GitHub Actions for CI/CD

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DevOps

React

JavaScript

Shopify

Webpack

GitHub Actions for CI/CD

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Design

React

JavaScript

Shopify

Webpack

GitHub Actions for CI/CD

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Other

React

JavaScript

Shopify

Webpack

GitHub Actions for CI/CD

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Results

Delivered a bespoke customer quiz, elevating user experience and helping users find the right products quickly.
Improved site structure and performance via code refactor, making future enhancements smoother.
Provided long-term development support, ensuring the RASA store evolves with customer expectations and technical best practices.

Conclusion

From Poland With Dev delivered a tailored, high-impact solution for RASA by building a React-powered quiz, refactoring code with Webpack, and supporting ongoing UX and feature improvements. The outcome: a scalable, user-centric Shopify store that matches RASA’s mission of nourishing people naturally, while driving clarity, personalization, and growth.

Meet the minds behind the project

We're the brains and the heart behind the code. A quirky bunch of passionate pros who love turning ideas into reality. Here, every project is a team sport, and we’re all about building software – and relationships – that last, one line of code at a time.