Lucchese Bootmaker: Elevating Digital Presence and Customer Experience with From Poland With Dev

 

INTRODUCING LUCCHESE

Lucchese, with its roots dating back to 1883, is a Texas-based, American manufacturer and retailer of luxury-level western-inspired footwear and cowboy boots. For over 140 years, their artisans have consistently delivered meticulously crafted products, seamlessly blending tradition with cutting-edge technology and design.

Renowned for utilizing exotic leathers such as crocodile, caiman, ostrich, lizard, wild boar, and bison, Lucchese's commitment to quality and craftsmanship is evident in every pair of boots they create. Their art has been recognized by many, with Lucchese Boots having been worn by U.S. Presidents Johnson, Reagan, and Bush, Governor Schwarzenegger, country singer Chris Stapleton, and Prince Harry.

CHALLENGE

Lucchese approached From Poland With Dev, wanting to expand their digital market and showcase their products to a broader audience by making their footwear available online.

Prior to our cooperation, Lucchese moved from a custom solution to Shopify, hoping to increase conversion rates and revenue. However, achieving this goal proved to be challenging, prompting the collaboration with our software development company.

The newly launched online store encountered multiple challenges related to performance, user experience, and integrations with external tools.

Therefore, our primary objective was to establish a high-performing, fully functional online store that not only boosts revenue but also elevates Lucchese's brand recognition.

SOLUTION

Our dedicated team started by addressing performance issues linked to Shopify and ERP system integrations. At the same time, we enlisted an experienced e-commerce UX designer to help us improve user experience. Collaboratively, our business and UX teams conceptualized streamlined processes and innovative features for our development team to implement.

We've also developed custom apps aimed at reducing infrastructure costs and maintenance. A noteworthy achievement is our Wishlist app, saving $700 monthly. As for now, we’re developing an "Availability in Store" feature and product search app, replacing the existing one to fix its limitations and errors. We're also transitioning to a serverless solution to enhance cost efficiency and performance.

Our future plans include repairing NetSuite integrations, introducing new features to enhance product and customer management, and redesigning existing functionalities from a web perspective to boost conversion rates while effectively conveying the captivating Lucchese story through refined user paths.

WHAT WE PROVIDED

  • Business analysis for refreshing processes in the store for a better customer experience
  • UX/UI analysis
  • UX/UI design
  • DevOps improvements
  • NetSuite expert to support developing new integrations/options

TECH STACK

  • NetSuite
  • Celigo
  • Shopify
  • Laravel
  • JS

on the DevOps side:

  • GitHub CI
  • AWS (Lambda, ELB, EC2, DynamoDB, RDS)

on the project management side:

  • Jira
  • Confluence
  • Scrum methodology
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