The 14 Best Shopify Stores in 2023 and Why They’re so Successful

Ever wondered why some Shopify stores shine bright, while others barely flicker?

Well, we’ve rolled up our sleeves and prepared your insider’s guide to the crème de la crème of Shopify stores in 2023 to answer this question!

As we delve into the standout Shopify shops of this year, get ready for a heady mix of innovation, strategy, and a dash of the unexpected.

Whether you’re a budding entrepreneur or a seasoned e-commerce enthusiast, this handpicked list promises insights, surprises, and a generous dose of inspiration.

Ready to discover what top-tier Shopify success looks like? Let’s dive in!

Headquarters: San Francisco, California, USA

Revenue: Roughly $1.4 billion

About:

Allbirds started as a small idea on Kickstarter and quickly grew into a big name in footwear. Founded by a footballer, Tim Brown, and an engineer, Zoey Zwillinger, this brand is all about comfy shoes made from nature-friendly materials like wool and eucalyptus. If you visit their Shopify store, you’ll quickly notice it’s clean, simple, and puts the spotlight on their shoes and their green practices.

Why They’re a Source of Inspiration:

Allbirds shows that businesses can do well while doing good. They’ve stuck to their mission of making eco-friendly shoes, and people love them for it. Their success story from a small idea to a billion-dollar brand is pretty cool, and it’s not just because of their comfy shoes but also their dedication to the planet. If you shop on their site, you’ll see they’re always talking about how they care for the environment, which wins the hearts of many customers.

Headquarters: Cardigan, Wales, UK

Revenue: Approximately $2 million

About:

Once the home to the UK’s biggest jeans factory, Cardigan in Wales saw the art of jean-making resurrected when Hiut Denim was founded in 2011. Determined to tap into the town’s rich denim history and skilled artisans, Hiut Denim isn’t just about jeans; it’s about preserving a craft. Their Shopify site is a joy to browse with its clean design, high-quality images, and a super helpful search function. Plus, there’s a cool video giving visitors an insider look into their manufacturing facility in Cardigan.

Why They’re a Source of Inspiration:

Hiut Denim is proof that you don’t need to be the biggest to be the best. Their mantra, focusing on making the best jeans and not just the most jeans, shines through in everything they do. If you’re keen on learning how a brand can stand out with a genuine story and a commitment to quality, Hiut Denim is a top stop on the Shopify circuit. Their dedication to craft and their town’s legacy is truly heartwarming.

Headquarters: San Francisco, California, USA

Revenue: $140 million

About:

In the fashion crossroads where style meets sustainability, you’ll find Rothy's. This innovative brand takes eco-consciousness to a whole new level, turning discarded plastic water bottles into chic footwear and accessories. Their process is revolutionary: combine 3D knitting technology with handcrafted assembly, and the result is not just another pair of shoes, but a testament to what’s possible in sustainable fashion.

Why They’re a Source of Inspiration:

Rothy’s isn’t merely about selling shoes; it’s about making a statement. With over 60 million plastic water bottles repurposed, their commitment to the environment is evident. Plus, their packaging speaks volumes about their ethos—biodegradable shoe boxes made from 85% post-consumer recycled materials, sturdy enough to skip extra packing. For anyone looking to see how eco-friendliness and elegance can coexist, Rothy’s sets the benchmark.

Headquarters: Manitoba, Canada

Revenue: $14 million

About:

With roots deeply embedded in indigenous traditions, Manitobah Mukluks stands out as more than just a footwear brand. Founded by the Métis entrepreneur Sean McCormick in 1997, this brand embraces the rich heritage of Indigenous craftsmanship. Their footwear is a perfect blend of tradition and modernity, bringing forth unique designs and exceptional comfort. Beyond the shoes, Manitobah Mukluks takes pride in their Storyboot Project—a collaboration with Indigenous elders and artisans to keep traditions alive.

Why They’re a Source of Inspiration:

Navigating through their Shopify store is a visual treat. High-resolution images against clean backgrounds make every product pop, drawing visitors in effortlessly. Their homepage’s captivating design and embedded Instagram feed invite users to delve deeper into the brand’s narrative. The well-placed testimonials further enhance trust, urging potential buyers to make a purchase. And beyond the visuals, their clear commitment to preserving and celebrating Indigenous culture offers a compelling story that resonates deeply with many customers.

Headquarters: New York City, New York, USA

Revenue: Estimated between $75 million - $100 million

About:

Dive into the world of Rebecca Minkoff, a global fashion brand that effortlessly marries luxury and accessibility. Behind this Shopify store is the visionary Rebecca Minkoff herself, whose boutique masterfully utilizes visuals to captivate and engage. From the alluring gradient background in the hero section to the chic slider showcasing a myriad of beautiful bags, every detail is meticulously crafted. Beyond bags, the brand offers a diverse range of clothing and accessories, celebrating modern femininity with a bohemian twist.

Why They’re a Source of Inspiration:

The site is a testament to the power of visual storytelling. Crisp, magazine-worthy product images dominate, evoking a luxurious shopping experience reminiscent of high-end boutiques. The ‘quick view’ functionality ensures a seamless browsing experience, allowing visitors to glean product details without multiple page navigations. And it’s not just about aesthetics—Rebecca Minkoff’s site shows how an immersive visual journey can effectively convert admiration into purchase. For those eyeing the world of fashion e-commerce, this store is a masterclass in brand presentation.

Headquarters: Alberta, Canada

Revenue: Estimated between $2 million - $5 million

About:

Uppercase Magazine is a treasure trove for the creatively inclined. Founded and meticulously curated by Janine Vangool, this publication offers a captivating blend of craft, fashion, illustration, and design. But it’s more than just a magazine—Janine’s vision extends to featuring and celebrating fellow creators from around the world. Apart from the main magazine, Uppercase’s repertoire has expanded to include “Little U,” catering to the youthful spirit, and the “Uppercase Encyclopedia of Inspiration,” diving deep into subjects like ceramics and printmaking.

Why They’re a Source of Inspiration:

Uppercase Magazine exemplifies the power of passion-driven ventures. Its website is a visual treat, with a compelling homepage video that offers a peek into its latest issue—a stellar strategy to instantly engage visitors. Janine’s hands-on approach, wearing multiple hats from writing to customer service, resonates authenticity. The vibrant imagery, intriguing videos, and personal messages from the founder invite visitors to establish a deeper connection with the brand. For budding entrepreneurs in the niche publishing arena, Uppercase Magazine is a testament to how unique content and genuine engagement can create a loyal community.

Headquarters: Downingtown, Pennsylvania, USA

Revenue: Estimated between $5 million - $10 million

About:

Ugmonk began as Jeff Sheldon’s post-college passion project, starting with just 200 screen-printed t-shirts. Today, it’s a destination for top-quality leather goods, clothing, and especially, the Analog productivity system, which reflects Jeff’s expertise as a designer.

Why They’re a Source of Inspiration:

Ugmonk exemplifies the power of organic growth through word-of-mouth. Their community engagement is commendable, leveraging not just social media but also meaningful partnerships, like their feature in a Demi Lovato music video. This brand showcases how genuine products and community ties can lead to genuine success.

Headquarters: Vancouver, British Columbia, Canada

Revenue: <$5 million

About:

Flourist offers a delectable range of food products, including unique flour blends, granola, bread, and an assortment of baked treats. But it’s not just about selling. Flourist takes pride in its high-quality, 100% traceable, freshly stone-milled flours and dried goods. Their commitment extends beyond commerce as they dedicate entire sections of their website to share tales of the farmers they collaborate with. Their offerings aren’t just about ingredients; they provide an opportunity for baking aficionados to discover the nuances of freshly milled flours and heritage grains.

Why They’re a Source of Inspiration:

Flourist’s website is a masterclass in the art of visual storytelling. Their use of captivating, high-quality images not only showcases products but also narrates a tale, much like a flower shop exhibiting each bloom. Additionally, by integrating their Instagram feed on the homepage, they seamlessly extend their brand narrative, inviting visitors into a world of baking and gourmet wonders. This brand perfectly exemplifies how to combine e-commerce with a strong narrative and community engagement.

Headquarters: New York, USA

Revenue: <$5 million

About:

Founded by Toyin Kolawole, Pipcorn rose to fame after its appearance on ABC’s Shark Tank. This family venture quickly transformed into a notable Shopify store, renowned for its quality snacks. The company offers a wide array of products, placing emphasis on customer experience with descriptive titles and a streamlined checkout process.

Why They’re a Source of Inspiration:

Pipcorn’s website is a vibrant blend of illustrations and high-resolution imagery. Consistent branding resonates throughout, from product displays to compelling ‘Shop Now’ CTAs. The store utilizes design elements like discreet animations to enhance user experience. Their meticulously crafted product subscription landing page, describing customer benefits and backed by a concise FAQ section, stands out. Pipcorn exemplifies the power of design and effective product showcase.

Headquarters: Saratoga Springs, New York, USA

Revenue: Estimated between $15 million – $25 million

About:

Death Wish Coffee claims to offer the world’s strongest coffee. Founded by Mike Brown, who aimed to blend a potent yet delicious organic coffee, the brand quickly gained traction. It received attention from media outlets like Good Morning America and even reached the International Space Station, courtesy of an innovative freeze-dried blend. The website resonates with the brand’s boldness, utilizing large fonts and catchy phrases set against a white, black, and red color scheme.

Why They’re a Source of Inspiration:

Death Wish Coffee’s website design provides a memorable experience. The harmonious alignment of the brand’s tone, bold colors, and design elements immediately captivates. An efficient user journey, without unnecessary steps to checkout, makes for smooth navigation. The inclusion of rich media elements offers visitors an immersive insight into coffee roasting and packaging, effectively embodying the essence of the brand.

Headquarters: Gardiner, New York, USA

Revenue: <$5 million

About:

Founded by visual artists and life partners Tara Pelletier and Jeff Kurosaki, Meow Meow Tweet stands out in the skincare realm with its devotion to vegan, pure, and organic ingredients. Crafting small-batch skincare products, they use organic plant oils, butters, and steam-distilled or cold-pressed essential oils. The company’s dedication to sustainability is evident not only in their ingredient choices but also in their whimsical, eco-friendly packaging illustrated by Jeff. Furthermore, Meow Meow Tweet showcases transparency by openly sharing its contributions to charitable organizations.

Why They’re a Source of Inspiration:

Meow Meow Tweet embodies a blend of quality skincare, environmental consciousness, and social responsibility. The brand’s emphasis on sustainable packaging, coupled with a bulk refill program and a container return system, showcases a genuine commitment to reducing waste. When customers choose Meow Meow Tweet, they’re not only nourishing their skin but also making an eco-friendly choice and supporting charitable causes. Their transparency and dedication to making a positive impact set them apart in the skincare industry.

Headquarters: Austin, Texas, USA

Revenue: Estimated between $5 million – $10 million

About:

Beardbrand, launched in 2012 by founder Eric Bandholz after attending a beard competition, began as a vision to unite and build a community for bearded men. What started with a blog, YouTube channel, and Tumblr swiftly evolved into a dominant presence on the Shopify platform, becoming the premier brand for men’s grooming products. With monthly sales of $120K in its inaugural year, Beardbrand stands as a testament to the power of content creation, having amassed 7000 email subscribers in a short period.

Why They’re a Source of Inspiration:

Beardbrand has uniquely redefined the customer experience in the world of men’s grooming. Unlike many other brands, their primary homepage focus isn’t on direct sales but on reinforcing their brand ethos. They offer visitors a personalized quiz, not just to recommend products but to nurture a relationship by recommending facial styles and encouraging email subscriptions. The “Top Articles” section on their site further educates customers, underscoring that content truly is king. Their approach to meeting the needs of bearded men, an often overlooked audience, demonstrates the power of niche marketing combined with content-driven engagement. The result is not just a shopping experience, but a community where beardsmen feel understood and catered to.

Headquarters: Milton, Delaware, USA

Revenue: <$5 million

About:

Founded by Izabela Erşahin, Bebemoss specializes in hand-crocheted stuffed animals, highlighted with a playful color palette and simple illustrations. They also offer DIY crochet kits, appealing to their primary audience – moms. Beyond selling toys, Bebemoss empowers women. Many of their employees are stay-at-home moms, including Syrian refugees in Turkey, ensuring they receive fair pay and a supportive community.

Why They’re a Source of Inspiration:

Bebemoss merges commerce with a cause. Each toy, like “Azalea the Mermaid,” is a symbol of a mother’s determination to support her family. By balancing quality products with a commitment to supporting vulnerable communities, Bebemoss stands out as a Shopify store with heart and vision.

Headquarters: London, UK

Revenue: <$5 million

About:

The GiveMeTap! Shopify store captivates with a vivid video header spotlighting their product beneficiaries. Their streamlined design highlights both their products and their mission, even allowing direct purchases from the homepage.

Why They’re a Source of Inspiration:

GiveMeTap is a mission-driven venture. Uniquely, they dedicate 20% of their revenue to African water projects. Beyond selling bottles, each sale ensures clean water for an individual in Ghana for ten years. Combining eco-consciousness with humanitarian aid, GiveMeTap has replaced 45 million plastic bottles and given 50,000 people lifelong access to clean water.

As we’ve journeyed through some of the most iconic Shopify stores, one truth stands out: success isn’t just about aesthetics or functionality, but about resonating with your audience.

Having said that, inspiration shouldn’t morph into imitation. Every brand, including yours, has a unique tale, a distinct voice. What worked wonders for one may not weave the same magic for another. But don’t be daunted. The digital landscape might be vast, but with the right compass, charting your path becomes an exhilarating adventure.

And that’s where the expertise of seasoned Shopify developers shines.

Imagine having an experienced team, well-versed in the e-commerce industry, guiding you through uncharted waters, ensuring you avoid common pitfalls while capitalizing on the prevailing winds.

That’s us. We’re here to empower, support, and amplify your vision.

So, ready to elevate your Shopify store to new heights? Dive deep into the realm of possibilities, let our guides illuminate your path, and together, let’s navigate toward your online success story.

Your e-commerce journey starts now; reach out and let’s create something special!